Through

Complete description of company

• Establish company massage that ◊
  need to be achieved   
• Design Company Logo ◊
  
• Development stages that ◊
  company will witness    
• Analyze company position in terms of ◊
•       Strengths in order to achieve the maximum benefit from it -
•      Weakness to develop programs and plans for its development -
  and improvement    
•      Market opportunities in order to make best use of it -
•      Risks and potential threats which you must be known to develop -
  alternative programs Risks and potential threats (Threats), which you  
  must know to develop alternative programs it   
  
• Develop company success factors ◊

اComplete description of the provided products

• Products description ◊
• Products attributes ◊
• Consumer benefits ◊
  
• Difference between the product and another existed on the market ◊
• Stages of products development ◊

Market Analysis

• Complete definition of market ◊
• Market volume ◊
• Barriers beyond entering the market ◊
• Targeted market and targeted segments ◊
• competitive environment and competitors and their market share ◊
• Prospective competitors in the future ◊
• Project competitive advantage ◊

Marketing Plan

• Product strategy :
- Create brand names
- Design trademark
- Design packages

• Pricing Strategy :
- Establish price policy
- Establish price policy Study of pricing affecting factors :
Impact of demand factor
Impact of competition factor
Impact of the cost factor
- Set up the suitable price which gives the ability to profiting and continuing
- Set up types of discount which will be given to the distributors

• Distribution strategy :
- Establish distribution policy
- Identify areas that will be relying on both direct and indirect distribution . identify areas of the overall and selective distribution

• Promotion strategy :
- Develop promotion strategy
- Advertising goals of advertising campaign and its achieving strategy
- What is the proper way to spread the advertising message

◊ External Sales Strategy
◊ Prepare company for Exporting
◊ Prepare product for Exporting
◊ Export strategy
◊ Market definition exposed to :
Where this product can be export ?
Where this product can be import ?
Market volume expected ?
Market direction ?
Country definition exposed for exporting ?
Market definition for more exposed for validity ?
◊ Market validity
◊ Financing exports

Operational Plan

◊ Operational Strategy
• Production steps - products transfer - added value - Cost - Quality - Time
◊ Operation scope
• What you will do and what the other will perform Used technology
•The technique used

Development Plan

Set up strategy for the development for 2-3 years, including: ◊|
(Product development - production operations - marketing plan - clients - staff - Strategic Alliances)

Management Plan

◊ Develop organizational structure of the company
◊ important people and their roles (labeling the job description

Financial Plan

Project financial projections include creating lists of income, profit, loss, cash flows for a period of 3-5 years, breakeven point, assumptions (product cost, price, sales volume and profit margin .....) and risks and how to avoid them